For a company trying to improve it's corporate image an effective method of advertising could be branded trainers. Every portion of a sports uniform has always been used for promotional merchandising: t-shirts, caps, sweaters - even helmets. Trainers can hardly be forgotten, and their role in brand marketing is hardly negligible, as you'll see below.
Our society promotes the image of the strong-willed, purposeful businessman - an intelligent, dynamic individual who tries to be fit both mentally and physically. Staying in shape and being healthy is not only a natural desire and vital necessity, it is also a sign of success, the ability to achieve desirable results and the readiness to overcome difficulties.
It's no wonder that so many business people go to the gym three times a week. Rather than leave the office and hurry home to relax at the end of a hard working day, they prefer doing situps, to run and lift weights in glass walled gyms, full of other sports enthusiasts. And every one of those people working out with them will know about your organisation if you provide your employees with comfortable and well designed branded trainers.
It is undoubtedly true that some of your employees and other people from your business surroundings like jogging in the morning before coming in to work - so give them trainers with your logo on them, and you will have an excellent, visible form of advertising.
Or arrange a special sports event, such as a mini marathon or symbolic walk for your organisation, and let everybody wear extremely comfortable and perfectly designed trainers with your message on them. Or set up a football match between the employees of your office and your potential clients, and both teams can wear your branded trainers, in different colours.
Or give these customised trainers to your couriers, and in delivering business correspondence and goods, they will carry your contacts, website and logo to every office, company and enterprise they visit.
Arrange a picnic for your customers and give out customised trainers for this special occasion. People will appreciate your thoughtfulness and generosity and in an informal atmosphere, in the forest, near a warm fire perhaps, you and your clients will create those crucial bonds between the supplier and customer which are so important in the world of business. And your thoughtfulness will be taken into consideration when the time comes to give preferences and make decisions.
Branded trainers can range in a variety of sizes, colours and style. These promotional advertising items are usually purchased in large numbers, which means that it will be a rather inexpensive way to promote your company. Take into account seasonal peculiarities as well: let your gift be something warm in winter, water-proof in autumn, light and comfortable in spring and summer.
Do not forget to give out the trainers to those who take vacations. No matter which sort of vacation people go on, there will be a chance to wear them: playing tennis, walking in the mountains, backpacking abroad, walking along the beach in the evening. And in all those places branded trainers will tell the world around about you and your business.